Come play with us.
WE’RE A FULL-SERVICE VIDEO AGENCY AND PRODUCTION STUDIO. WE LIKE TO WIN. #videoiscake
ABOUT CAKEWORKS
We are video specialists, with a desire to win. We coach, train and run with our clients.
With an obsession on crossing the finish line, our team has decades of media, content and technical experience, giving us unparalleled access to the best solutions, optimal monetization levers, and audience growth techniques. We design and implement video strategies that include crawl, walk and run phases, so that no business is left behind.
Video has transformed the landscape; with a focus on content optimized for platforms, the power of OTT, an ability to jump into distribution and a desire to innovate with brands and technology, we can transform you into a video superstars and launch your business to new heights.
Our Winning Team
Our competitive team has trained at some of the largest media companies in the world, have pushed tires, sleds, and complex video projects across the finish line. We win at movie trivia and Oscar pools, respond to emails while sweating from spinning, and are obsessed with speed and accuracy on project plans, marathons and getting down the mountain. We have no B team; we have one experienced team who will guide you and your video business to a picture-perfect view from the top.
Rebecca Paoletti
CEO & Co-Founder
Cara Vas Dias
COO & Co-Founder
Sarah Bonn
YouTube Manager
Rob Carlson
Product Advisor
Drew Daly
Content Manager
Nicole DeFusco
Executive Producer
Karissa Goncalves
Executive Business Partner
Kristen Kamsler
VP, Client Services
Alex Korn
Program Manager, Sports
John McCabe
Program Manager
Jessie Morris
Client Services Manager
Wyatt Packer
Social Media Manager
Maddy Proulx
Project Coordinator
Jason Ross
Creative Advisor
Mark Treiber
Strategic Advisor
Our Winning Mantras
Count, double-count.
Know where the goal posts are. If you can’t see them, build them. Set benchmarks. Shout them out to the team. Any of our projects, from an SVOD OTT launch to a Vitamin-D sunshine-infused walk around the block, begins with setting, tracking (and training teams) on time, metrics, meters and dollars (spent, invested and earned).
Cross the finish line.
Even if you’re crawling, even if you’re dead last, just get it done. Execution without strategy is expensive; strategy without execution is demoralizing. The last step is as important as the first. Fear of failure costs businesses millions; distraction from the end point, even more. You miss 100% of the shots you do not take.
Watch, listen, win together.
People, this is video. Your desert island movies, your binge-watching TV episodes, your viral comedic clips, your Snapchat, Instagram and YouTube obsessions. Your cheers and tears and motivation. Be transparent. Enjoy, appreciate, applaud, have fun.
Celebrate.
Work hard, play hard. We win when everyone is at their best. We believe in rest and rejuvenation, both honoring time off for our team and working around (and filling in for) our clients’ vacations. We pop bubbly – and eat cake – when new products launch, and love nothing more than cheering on our partners, from near and far.
Say thank you.
Grandmothers know best – and have taught us so many ways to be a winner. We are so grateful for the projects, people, ideas and innovation that surround us every day, and start and end each day with #gratitude.
Be smart, do good, play well, eat cake.
ABOUT GOOD CAKES
We believe in kindness.
One way that we support the communities where we live and do our work is by giving back. It has been a part of our DNA since we founded CakeWorks.
Our contributions, leadership and efforts help create stronger, healthier places for our partners and associates to work and live. We are grateful for the ability to share our profits with people we admire: everyday heroes with vision and creativity who are doing their best to effect change and to help others. CakeWorks is committed to organizations and people who are making the world better – from the tiniest bit to mountain-moving, and we are honored and humbled to support a variety of causes.
Please visit them and learn more. And contact us if you have a Good Cakes cause you would like to suggest.
